GambleAware Week
GambleAware Week Events
Cumberland Council Family Financial Wellbeing Day (Stall) – Auburn
21 Oct
9:30am-2:00pm
Free event
GambleAware Blue Mountains & Western Sydney
44A Macquarie Road, Auburn, NSW 2144
GambleAware Blue Mountains and Western Sydney will be partnering with Cumberland Council to hold an information stall about gambling harm and GambleAware support services.
GambleAware Information Stall - Gosford
21 Oct
9:30am-4:30pm
Free event
GambleAware Northern Sydney & Central Coast
1 Dane Dr, Gosford NSW 2250
An information stall held within Central Coast Leagues Club. Providing resources and information on gambling and gambling harm to patrons throughout the week.
Beautiful Life, Shine Crafting Workshop – Burwood (Cantonese)
21 Oct
10:00am-12:00pm
Free event
CASS
George Street Community Centre, 49 George Street, Burwood NSW 2134
Beyond gambling, there are many fun things in life. Escape the chaos of daily life and immerse yourself in the creative journey of our Shine Carving workshop!
• Learn to craft unique Japanese light art pieces that come alive in sunlight, reminiscent of stained glass.
• Listen to your inner thoughts and feelings, discovering the calming effect of creating beautiful works with your hands.
• Understand how to maintain a balanced life and avoid the harms of gambling.
Let's Talk Gambling - Camden
21 Oct
10:00am-1:00pm
Free event
GambleAware South Western Sydney
66 Kavanagh St, Gregory Hills NSW 2557
GambleAware South Western Sydney will be partnering with Camden Council to deliver a Let's Talk Gambling presentation at Gregory Hills Community Center.
Interactive Games Stall – Cooma
21 Oct
10:00am-1:00pm
Free event
GambleAware Illawarra & Southern NSW
106 Vale Street Cooma, NSW 2630
GambleAware will be onsite at the Cooma Ex-Services Club with an interactive games stall to test everyone knowledge of gambling harm.
GambleAware Information Booth - Gymea
21 Oct
10:00am-3:00pm
Free event
GambleAware South Eastern Sydney
Tradies, 57 Manchester Road, Gymea New South Wales 2227
GambleAware staff will be available to showcase the important work GambleAware does in raising awareness about safer gambling practices and supporting those affected by gambling-related harm.
Gamble Safely Information Stand - Albury
21 Oct
10:00am-3:00pm
Free event
GambleAware Murrumbidgee
SS&A Albury, 570/582 Olive St, Albury NSW 2640
An information table set-up in the public area of the Albury SS&A Club, with in information about gambling harm and the GambleAware support services.
Wheel of Truth 2024 - West Wyalong
21 Oct
10:55am-11:55am
Free event
GambleAware Murrumbidgee
West Wyalong Library, Shire St, West Wyalong NSW 2671
We will be conducting an interactive information session for a pre-booked secondary school student group. The promotion of gambling awareness is based around a spinning wheel and questions that come from 4 different categories with the chance to win a lollypop as a participation thank you.
Wheel of Truth 2024 - West Wyalong
21 Oct
12:00pm-1:00pm
Free event
GambleAware Murrumbidgee
West Wyalong Library, Shire St, West Wyalong NSW 2671
We will be engaging with passers-by, with the promotion of gambling awareness based around a spinning wheel and questions that come from 4 different categories with the chance to win a lollypop as a participation thank you.
SBS Radio Arabic Interview – virtual event
21 Oct
7:30pm-7:55pm
Free event
GambleAware South Western Sydney
https://www.sbs.com.au/language/arabic/en/listen
GambleAware South Western Sydney will be live on SBS Radio Arabic to talk about gambling harm and the GambleAware service this GambleAware week. Financial Counsellor, Djimi Barber, will be partaking in this radio interview in Arabic.
Betiquette
Campaign overview
Betiquette was designed to address the normalisation of sports betting and the risk of males sports bettors experiencing harm.
Sports betting has become normalised in sport. Gambling advertising is increasingly pervasive in sports coverage and sponsorship, and targets sports fans through direct digital marketing and messaging.
Initially launched in 2017, Betiquette is a highly targeted advertising campaign to counter the constant advertising by wagering operators.
Key message
We wanted to empower young men to remain in control when betting on sports by showing some “betiquette” – a mix of good old-fashioned etiquette and responsible betting.
Campaign description
Our strategy responded to the impact of impulse in driving poor decision-making when young men bet on sports with online wagering operators. It’s an innovative campaign that uses relatable scenarios to demonstrate the risks of betting and how to make safer decisions and avoid gambling harm.
The creative strategy acknowledges the importance of speaking to the target audience in ‘their own language’ (as wagering operators do). It contrasts the virtual nature of online betting with an old-world feel reflecting a time when men had a strong sense of etiquette in all aspects of life.
The video ads serve as an interruptor, delivered primarily during sporting events where risky betting behaviours are most likely to increase.
The effectiveness of the campaign is regularly evaluated by external agencies. Results from the most recent evaluation show that for young, male sports bettors exposed to the campaign:
- 93% thought it was easy to understand
- 92% found the ads to be believable, and
- 80% learnt something new from the ads.
More importantly, 83% of the audience took positive action in regard to their gambling and 86% stated they would take positive action in the future.
The website for the campaign offers tips on how to gamble responsibly, including setting a cash limit, knowing your bet and reading the terms and conditions. Users can also get support through the website and read statistics related to betting.
